On Saturday, July 1, the Board of Control for Cricket in India (BCCI) announced that Dream11 would be the lead sponsor of Team India’s jersey. This agreement has been done for the next three years. This agreement will start only with the tour of India and the West Indies. Earlier, the lead sponsor of Team India was Byju’s, which has now been replaced by Dream11. However, no information has been given about the amount of this agreement of BCCI with Dream11.
The Board of Control for Cricket in India (BCCI) is pleased to announce Dream11, India’s largest fantasy sports gaming platform, as the principal sponsor of Team India for three years, the BCCI said in its press release. Dream11 will be seen on Team India’s jersey starting from the Test series against West Indies.
Which is the team’s first assignment in the ICC World Test Championship 2023-2025 cycle.
Following Byju’s decision to withdraw at the end of the previous financial cycle, the BCCI sought sealed bids for its next sponsor, which included Dream11.
BCCI President Roger Binny said on the deal, “I congratulate Dream11 and welcome them back on board. The BCCI Dream11 partnership has progressed from being the official sponsor of the BCCI to now being the principal sponsor. It demonstrates the enormous value, potential, and growth that Indian cricket has to offer. As we prepare to host the ICC World Cup later this year, one of our key focuses is to improve the fan engagement experience, and I am convinced that this relationship will help us do just that.”
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